Scaling SaaS Growth with Performance Marketing
Snapshot
Problem
TechStart was spending $50k/month on ads with declining returns and unclear attribution.
Approach
Comprehensive audit, new attribution model, creative refresh, and landing page optimization.
Results
120% increase in ROAS, 35% lower CPC, and 3x more marketing qualified leads in 6 months.
Timeline
6-month engagement with measurable improvements starting in month 2.
Background & Goals
Initial Challenges
- High cost per acquisition ($350+) with unclear attribution
- Ad fatigue with static creative and messaging
- Low conversion rates on landing pages (1.2%)
Project Goals
- Reduce cost per acquisition by at least 25%
- Increase marketing qualified leads by 2x
- Implement clear attribution model for all channels
Strategy & Approach
Audit & Analysis
Attribution Modeling
Landing Page Optimization
Results
ROAS Improvement Over Time
Channel Performance Comparison
"GrowthPulse transformed our marketing performance. Their data-driven approach and creative optimization helped us achieve record ROAS while significantly lowering our customer acquisition costs. The team became true extensions of our marketing department."
Sarah Johnson
CMO at TechStart Inc.
Learnings & Next Steps
Key Learnings
Creative Refresh Impact
New ad creatives drove 42% of the overall improvement, proving that even sophisticated audiences respond to fresh messaging.
Attribution Clarity
Proper attribution revealed that 35% of conversions previously credited to search actually originated from social touchpoints.
Landing Page Performance
Simplified landing pages with clear value propositions outperformed feature-heavy versions by 87% in conversion rate.
Recommendations for Scale
- Expand to adjacent verticals: Our testing identified 3 new customer segments with similar characteristics to our best performers.
- Double down on top creative: The 2 best-performing ad concepts should receive 60-70% of budget based on their performance.
- Implement lead scoring: Combine marketing and sales data to prioritize highest-value leads in real-time.
- Test influencer partnerships: Micro-influencers in the productivity space showed strong engagement signals.